In response to seismic shifts in your industry or attempting to take a longer-term approach changing the direction of your company could yield significant advantages. Research has shown that companies that have a strong focus on the future are more productive and innovating. To become more futuristic it is possible to encourage employees and management to create and implement new methods and strategies that help the company better prepare for the future and adapt to the latest trends.
The development of forward-looking innovations requires a method of dialog to assess business opportunities and potential obstacles. This can be achieved by using a framework of futures literacy that includes knowledge of the future and awareness of futures, as well as futures capabilities. Futures literacy is the capacity of an individual or a company to identify futures, construct them, and then articulate them. It is based on the belief that articulating and creating futures is multidisciplinary, and involves many domains, spheres, and stakeholders. Futures awareness is an individual’s ability to perceive the possibilities of the future. It is based on the way they perceive of the world.
To ensure that we can achieve future-oriented innovation, it is necessary to develop products and services that will improve the lives of people. These improvements are the result of collaboration between various technologically advanced process stakeholders, and require a comprehensive assessment of the present challenges and the possible solutions. This type of innovation requires a complete epistemic transparency and the capacity to listen to suggestions for the future.
